Why personal branding matters

In today's digital age, personal branding has become more important than ever, especially on professional networking platforms like LinkedIn. Building a strong personal brand can significantly impact your career growth, professional reputation, and networking opportunities.

Regardless of your career stage, someone is researching you online. Hence, personal branding is not optional, it is a necessity. It is an essential tool that should be explored by every professional.

Personal branding is not necessarily about the number of followers and likes. Rather, it's more about your appearance and the image you put forward. It includes a blend of interactions, experiences, prior knowledge, public opinion, personality and reputation that are associated with your name.

Statistically, people with strong personal brands are better positioned for success.

57% of employers are less likely to interview a candidate they can’t find online. 95% of businesses use social media in their recruiting process

77% of potential employers use search engines such as Google to screen their candidates and 35% of these employers admit that they eliminated candidates from consideration based on information they discovered online

Global executives attribute 45% of their company’s reputation and 44% of market value to the reputation of their CEO

The amount of time you dedicate to your personal branding will make a huge difference when it comes to reaching both your career and personal goals. Don’t lose out to the competition because you shy away from cultivating your brand. Remember, it is a continuous process that evolves with your career journey.

Read More on Personal Branding: https://blog.reputationx.com/whats-personal-branding